Framejar

Project Overview

Framejar is a branding project for a freelance Video Editor platform, aiming to visually communicate creativity, approachability, and a unique design perspective. The brand identity centers around a playful yet professional logo, combining the concept of a 'frame' and a 'jar' to symbolize capturing and preserving creative ideas. The color palette and typography are chosen to appeal to modern freelancers and clients seeking fresh, memorable web design solutions.

Our Approach

We began by conceptualizing the logo, transforming the letter 'J' into a jar icon to reinforce the brand’s name and theme. The design process involved integrating the letter 'E' into the jar, creating a distinctive and memorable mark. We selected a friendly, rounded typeface (Vanilla Caramel) and a harmonious violet-lilac color

to evoke creativity and trust. The approach focused on simplicity, versatility, and strong visual identity.

Our core focus areas:

Creating a memorable and unique brand identity tailored for freelance Editors.

• Emphasizing simplicity and clarity in logo design for maximum recognition and versatility.

• Integrating playful, creative elements—like the jar-shaped “J” and embedded “E”—to reflect innovation and originality.

• Using a harmonious color palette and friendly typography to build trust and approachability.

• Ensuring the brand adapts seamlessly across digital platforms and various use cases.Key Challenges & Solutions

Balancing creativity and professionalism to appeal to both freelancers and clients.

• Ensuring the jar-shaped “J” and integrated “E” remain clear and recognizable at all sizes.

• Creating a logo that stands out while maintaining simplicity and legibility.

• Harmonizing the playful typography and color palette for a cohesive brand identity.

• Adapting the logo design for different backgrounds and monochrome applications.